Thunderbird at ASU to Power Downtown Phoenix Virtual Reality Experience

Thunderbird at ASU to Power Downtown Phoenix Virtual Reality Experience

Thunderbird School of Global Management (Thunderbird) at Arizona State University (ASU), in collaboration with the City of Phoenix, presents an unparalleled augmented reality scavenger hunt experience, ‘Phoenix: The Global City of the Future,’ from Thursday, Feb. 9 through Saturday, Feb. 11.

The greater Phoenix community are invited to visit Thunderbird Global Headquarters to explore a variety of unique, virtual reality attractions, including the state-of-the-art Innovation Center. Once inside, attendees can interact with others, play games on one of three global collaboration tables, and experience guided tours in a 4D immersive Positron chair.

Join Thunderbird, and the city of Phoenix with a first-of-its-kind attraction, a city-wide virtual reality scavenger hunt. Created to display not only historical locations but also future-forward locations such as Thunderbird Global Headquarters.

“Phoenix is leading in innovative technologies, including immersive experiences that advance learning at all ages,” said Phoenix Mayor Kate Gallego. “Powered by Thunderbird at ASU, the AR activation looks at Phoenix sites past, present, and future. This demonstration of technology offers engaging interactions which are the future of marketing, business, and workforce development. Experience the future in Phoenix.”

Participants can explore downtown Phoenix as it was and where it’s going. This will be an unrivaled digital experience right up to the door of the biggest sporting event in the nation. Get started by stopping by any of the locations and scan the QR code to begin. This special experience offers attendees an opportunity to engage in augmented reality as they discover historical sites across downtown Phoenix.

“Discover the future of education and technology at Thunderbird Global Headquarters, the most technologically-advanced building of any leadership and management school in the world,” said Dr. Sanjeev Khagram, Director General and Dean of Thunderbird. “Civic engagement is an integral part of the Thunderbird experience, and we are thrilled to partner with the City of Phoenix to bring this augmented reality experience to our communities while highlighting Phoenix as a global city of the future.”

Attendees will also be able to view the solar system in the Haas Digital Global Forum and witness live data projected onto a touchless, controlled custom LED sphere. Thunderbird’s Metaverse lab will also be open; here, volumetric capture technology will take a 3D rendering of participants, creating a digital twin of themselves that can be used in virtual reality experiences.

The official kick-off event will take place Friday, Feb. 10, from 4 to 5 p.m. inside Thunderbird’s Haas Digital Global Forum. Enjoy international-themed food trucks, live music from Thunderbird students, dancing, and songs from around the world.

Other key events include:

  • Pub Night on Thursday, Feb. 9 at Thunderbird’s rooftop pub on the fifth floor. Light appetizers will be provided at 8 p.m. MST.
  • On Friday, Feb. 10, from 12 to 1 p.m. MST, join Dean Khagram for a special event with David Knower, chairman of the advisory board of the European League of Football and a 1985 graduate of Thunderbird. During​ the event, Knower will speak specifically on the globalization of the NFL. Due to limited capacity, please RSVP to attend.

​Events will take place at Thunderbird’s technologically-advanced Global Headquarters building on the ASU Downtown Phoenix campus, located 401 N. 1st St., Phoenix, AZ 85004. The experiences will take place Thursday, Feb. 9: 11 a.m. – 5 p.m.; Friday, Feb. 10: 2 p.m. –  10 p.m.; and Saturday, Feb. 11: 11 a.m. – 10 p.m.

Please note: to experience the augmented reality content directly, individuals must first download the VueXR app, and then can begin scanning the QR codes located throughout Thunderbird Global Headquarters and downtown Phoenix.

For more information, including the entertainment schedule and complete details, visit our website.

SOURCE: City of Phoenix

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