Thunderbird at ASU launches virtual reality experience in Phoenix ahead of Super Bowl

February 10, 2023
Ryan Pluckebaum
News, Super Bowl

Arizona State University's Thunderbird School of Global Management and the city of Phoenix launched an augmented reality experience that showcases several historic sites, including the Rosson House Museum at Heritage Square. — Arizona State University’s Thunderbird School of Global Management and the city of Phoenix launched an augmented reality experience that showcases several historic sites, including the Rosson House Museum at Heritage Square.

Visitors to downtown Phoenix can catch a glimpse of the city’s past and future landmarks through an augmented reality experience hosted by the Thunderbird School of Global Management at Arizona State University.

Thunderbird, in partnership with the city of Phoenix, created the immersive virtual reality experience, ‘Phoenix: The Global City of the Future,’ which takes place Feb. 10-11.

SOURCE: The Business Journals

Thunderbird at ASU launches virtual reality experience in Phoenix ahead of Super Bowl

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